We coach the move you are actually trying to make.
The program was built for the moments when generic career advice fails — the leap into a new industry, the negotiation that decides the next five years, the executive seat that needs a different version of you.
Started in a coaching practice — not a content factory.
The Career Coaching Program started as a six-week curriculum we wrote for our 1:1 clients — senior managers, founders, and ICs in transition who needed more than a polished resume.
After the third client said “you should turn this into a course,” we did. Today the curriculum is taught by a network of fifteen coaches across product, engineering, marketing, and operations — every one of them an active practitioner before they were a teacher.
We obsess about one outcome: the move you are trying to make in the next ninety days. Everything else is in service of that.
Four principles behind every lesson.
Outcome before output
Every assignment is graded against a target outcome — interview rate, offer quality, comp lift. Pretty resumes that do not move the metric do not pass.
Frameworks over heuristics
STAR for behavior. Anchor-and-bridge for negotiation. Bridge roles for transition. We teach repeatable frameworks so the second job search is faster than the first.
Coaching, not content
Lessons are short. Async coaching is where the real work happens — every assignment is reviewed by a human within 24 hours, with notes you can act on the same day.
Confidential by default
We never publish your story or your resume without explicit consent. The job search is private — we treat it that way.
Hi, I am Elena Marchetti.
I spent twelve years on the hiring side at Stripe, Notion, and a handful of mid-stage startups before I started coaching full-time. I have read roughly 9,000 resumes — every one of them taught me something about what hiring managers actually look for.
I built this program because the people I admired most kept telling me the same thing: nobody had ever sat them down and shown them the system. So we wrote it down. Then we kept rewriting it as the market changed.
12 yrs
In-house hiring leadership
9,000+
Resumes reviewed
15
Coaches in our network
Three working principles.
Career is a craft, not a hustle
A career is built one decision at a time. We treat each move — the resume rewrite, the interview, the negotiation — as a craft to practice deliberately, not a sprint to grind through.
Stories beat scores
Hiring managers do not remember bullet points — they remember the candidate who told a clean, three-act story about a hard problem they solved. We help you find those stories and tell them well.
You set the standard
There is no “right” career. The program is calibrated to the standard you set — whether that is more time, more title, more impact, or more money. We help you name it, then engineer toward it.
See if we are a fit before you buy a thing.
Book a 20-minute discovery call and we will tell you, honestly, whether the program is the right next step.